Focus & Scope

Jurnal Komunikasi Bisnis dan Teknologi Digital aims to advance scholarly research and professional practice at the intersection of business communication and digital technology. The journal seeks to provide a platform for interdisciplinary dialogue that integrates theoretical perspectives and practical applications, addressing how digital innovation shapes communication strategies, business interactions, and organizational performance in the modern era.

The scope of the journal includes, but is not limited to, corporate, organizational, and business communication, marketing communication, branding, and consumer engagement. It also encompasses digital marketing strategies, online campaign analysis, e-commerce communication systems, and customer experience management. Furthermore, the journal welcomes contributions on entrepreneurship communication and start-up ecosystems, the role of big data, artificial intelligence, and analytics in communication, as well as social media platforms, digital community management, and broader issues related to digital transformation and innovation in business practices.