Penerimaan Budaya Asing melalui Media Film dan Musik
DOI:
https://doi.org/10.47134/diksima.v2i3.214Keywords:
Budaya Asing, Media Populer, Identitas Budaya, Globalisasi, Hibriditas Budaya, Masyarakat IndonesiaAbstract
Penelitian ini mengeksplorasi bagaimana film dan musik asing memengaruhi penerimaan budaya asing oleh masyarakat Indonesia di tengah arus globalisasi. Di era digital seperti sekarang, media populer seperti film Hollywood, K-pop, dan musik Barat telah menjadi bagian yang tak terpisahkan dari kehidupan masyarakat Indonesia, memengaruhi cara berpikir, berinteraksi, dan membentuk identitas budaya. Melalui pendekatan kualitatif dengan kajian pustaka, penelitian ini bertujuan untuk menggali bagaimana masyarakat Indonesia menyerap, menafsirkan, dan menyesuaikan budaya asing dengan nilai-nilai lokal. Hasil penelitian menunjukkan bahwa meskipun pengaruh budaya asing cukup besar, masyarakat Indonesia lebih selektif dalam menerima unsur budaya yang dianggap sesuai dengan norma sosial dan tradisi setempat. Proses ini menghasilkan fenomena hibriditas budaya, yang menggabungkan elemen-elemen budaya asing dan lokal, menciptakan identitas budaya yang bersifat dinamis. Meskipun media global memengaruhi generasi muda, nilai-nilai lokal seperti kekeluargaan, solidaritas, dan etika tetap terjaga. Penelitian ini menunjukkan bahwa globalisasi budaya melalui media tidak hanya memperkenalkan nilai-nilai asing, tetapi juga memperkaya identitas budaya lokal dengan membuka ruang untuk inovasi dan kreasi.
References
Abdussamad, Ahmad. 2021. Pendekatan Kualitatif Dalam Penelitian Sosial. Jakarta: Penerbit Ilmu Sosial.
Ang, Ien. 2001. On Not Speaking Chines: Living Between Asia and the West. Rout Ledge.
Appadurai, Arjun. 1996. Modernity at Large: Cultural Dimensions of Globalization. University of Minnesota Press. https://www.upress.umn.edu/9780816627936/modernity-at-large/.
Barker, Chris. 2008. Cultural Studies: Theory and Practice. 3rd ed. SAGE Publications. doi:10.4135/9781446212196.
Barker, Chris. 2012. Cultural Studies: Theory and Practice. 4th ed. London: Sage Publications. https://archive.org/details/culturalstudiest0004bark.
Bartesh, Roland. 1972. Mythologies. Hill and Wang. https://www.amazon.co.uk/Mythologies-Roland-Barthes/dp/0374521506.
Bhaba, Homi K. 1994. The Location of Culture. Roud Ledge.
Bourdie, Pierre. 1984. Distinction: A Social Critique of the Judgement of Taste. Harvard University Press. https://www.hup.harvard.edu/books/9780674212770.
Boyd-Barrett, Oliver. 1998. Media Imperialism Reformulated. ed. Daya Kishan Thussu. Arnold.
Buckingham, David. 2003. Media Education: Literacy, Learning and Contemporary Culture. Cambridge: Polity Press. https://www.amazon.com/Media-Education-Literacy-Learning-Contemporary/dp/0745628303.
Castells, M. 2010. The Power of Identity (2nd Ed.). Oxford: Wiley-Blackwell. doi:10.1002/9781444318234.
Castells, Manuel. 2000. The Rise of the Network Society. 2nd ed. ed. Wiley-Blackwell. Methuen. https://www.wiley.com/en-us/The+Rise+of+the+Network+Society%2C+2nd+Edition%2C+with+a+New+Preface-p-9781405196864.
Chua, Beng Huat; Iwabuchi, Koichi. 2008. East Asian Pop Culture: Analysing the Korean Wave. Hong Kong: Hong Kong University Press. https://www.jstor.org/stable/j.ctt1xwb6n.
Eko Purwanto, Efendi, Septiyano, Heldy Sunjaya, and Tantry Purwanto. 2024. “Peran Komunikasi Antar Budaya Dalam Mengatasi Konflik Di Lingkungan Multikultural.” (4): 1–6.
Eko Purwanto, Isfia Dwi, Lathifa Prima Ghanistyana, Winarni, and Dian Nurvita Sari. 2024. “Representasi Nilai Keluarga Dalam Komunikasi Nonverbal Pada Film Horor Dan Thriller (Analisis Semiotika Film ‘A Quiet Place’).” Jurnal Bisnis dan Komunikasi Digital 1(4): 8. doi:10.47134/jbkd.v1i4.3167.
Eko Purwanto, Muhammad Rifdan Irwanto, Papaya Praya, Dona Alfina Damaiyanie, Fadla Raihan Fadilah. 2025. “Dinamika Komunikasi Pembangunan Di Era Globalisasi.” Interaction Communication Studies Journal 1(4): 10. doi:https://doi.org/10.47134/interaction.v1i4.3513.
Eko Purwanto, Nazwalia Fairuz Mumtaz, Tantry Widiyanarti, Erida Eka Pratiwi, Dhelza Deswita, and Ade Rahmah. 2024. “Strategi Komunikasi Lintas Budaya.” Indonesian Culture and Religion Issues 1(4): 98. doi:https://doi.org/10.47134/diksima.v1i4.98.
Fiske, John. 1987. Television Culture. Methuen. doi:10.4324/9780203133446.
Flew, Terry. 2007. Understanding Global Media. Palgrave Macmillan. https://www.amazon.com/Understanding-Global-Media-Terry-Flew/dp/1403920486.
Frith, S. 1996. “Music and Identity.” In Questions of Cultural Identity, ed. P. Hall, S. & du Gay. SAGE Publications, 108–127. doi:10.4135/9781446221907.n7.
Garcia Canclini, Nestor. 1995. Hybrid Culture: Strategies for Entering and Livieng Modernity. University of Minnesota Press.
García Canclini, Néstor. 1995. Hybrid Cultures: Strategies for Entering and Leaving Modernity. University of Minnesota Press.
Giddens, Anthony. 1990. The Consequences of Modernity. Cambridge: Polity Press.
Hall, S. 1995. “Culture, Globalization, and the World-System: Contemporary Conditions for the Representation of Identity.” In ed. N/A. University of Minnesota Press, 19–40. doi:10.5749/jctv.2.2.0330.
Hall, Stuart. 1980a. “Cultural Studies: Two Paradigms.” Media, Culture & Society 2(1): 57–72. doi:10.1177/016344378000200106.
Hall, Stuart. 1980b. Encoding/Decoding. ed. Paul Hall, Stuart and Hobson, Dorothy and Lowe, Andrew and Willis. Rout Ledge.
Hall, Stuart. 1990. Culture Identity and Diaspora. ed. Jonathan Rutherford. Lawrence & Wishart.
Hall, Stuart. 1997. Representation: Cultural Representations and Signifying Practices. SAGE Publications.
Handayani, Nurul. 2019. “Pengaruh Budaya Pop Korea Terhadap Gaya Hidup Remaja Di Jakarta.” Jurnal Ilmu Sosial dan Politik 6(1): 45–57.
Held, David; McGrew, Anthony. 2007. Globalization/Anti-Globalization. Cambridge: Polity Press.
Heryanto, Ariel. 2010. Identitas Dan Kenikmatan: Politik Budaya Layar Indonesia. Kepustakaan Populer Gramedia.
Heryanto, Ariel. 2014. Identity and Pleasure: The Politics of Indonesian Screen Culture. Singapore: NUS Press.
Iwabuchi, Koichi. 2002. Recentering Globalization: Popular Culture and Japanese Transnationalism. Duke University Press.
Jenkins, Henry. 2006. Convergence Culture: Where Old and New Media Collide. NYU Press.
Joon-ho, Bong. 2019. Parasite. South Korea: CJ Entertainment.
Kellner, D. 1995. Media Culture: Cultural Studies, Identity, and Politics Between the Modern and the Postmodern. Routledge. doi:10.4324/9780203167247.
Kellner, Douglas. 1995. Media Culture: Cultural Studies, Identity and Politics Between the Modern and the Postmodern. Roudledge.
Kitley, Philip. 2000. Television, Nation, and Culture in Indonesia. Ohio University Center for Internasional Studies.
Kraidy, Marwan M. 2005. Hybridity , or the Cultural Logic Of Globalization. Temple University Press. doi:10.26530/oapen_626979.
Livingstone, Sonia. 2004. “Media Literacy and the Challenge of New Information and Communication Technologies.” The Communication Review 7(1): 3–14. doi:10.1080/10714420490280152.
Marzali, A. 2016. “Menulis Kajian Literatur.” Etnografi Indonesia.
McLuhan, Marshall. 2005. Understanding Media : The Extensions of Man. Recording for the Blind & Dyslexic.
Mirzoeff, N. 2002. “Ghostwriting: Working out Visual Culture.” Journal of Visual Culture 1(2): 229–236. doi:10.1177/147041290200100206.
Morley, D. 1995. Television, Audiences, and Cultural Studies. Routledge. doi:10.4324/9780203438501.
Morley, David. 1992. Television, Audiences and Cultural Studies. Roudledge.
Morley, David; Robins, Kevin. 1995. Spaces of Identity: Global Media, Electronic Landscapes and Cultural Boundaries. London: Roudledge.
Nederveen Pieterse, Jan. 2004. Globalization and Culture: Global Melange. Rowman & Littlefield. doi:10.4324/9780429495454.
Nugroho, Yanuar; Putri, Dwi Arum; Laksmi, Shita. 2012. Mapping the Landscape of the Media Industry in Contemporary Indonesia. Jakarta: Centre for Innovation Policy and Governance (CIPG).
Nuraini, Rina. 2021. “Dampak Konsumsi Drama Korea Terhadap Budaya Remaja Di Indonesia.” Jurnal Komunikasi 13(2): 115–30.
Pieterse, Jan Nederveen. 2004. Globalization and Culture: Global Mélange. Lanham, MD: Rowman & Littlefield.
Pieterse, Jan Nederveen. 2009. Globalization and Culture: Global Mélange. Rowman & Littlefield.
Prasetyo, Andi. 2020. “Interaksi Budaya Korea Dan Indonesia Dalam Media Sosial: Studi Kasus Fans K-Pop.” Jurnal Ilmu Komunikasi 8(1): 90–104.
Ribertson, Roland. 1995. Glocalization: Time-Space and Homogenity-Heterogenity. ed. Roland Featherstone, Mike and Lash, Scott and Robertson. SAGE Publications.
Rogers, Everret M. 2003. “Empowerment and Communication: Lessons Learned from Organizing for Social Change.” Articel 27(1): 67–85. doi:https://doi.org/10.1080/23808985.2003.11679022.
Said, Edward W. 1993. Culture and Imperialism. New York: Alfred A. Knopf.
Schiller, Herbert I. 1976. Communication and Cultural Domination. 1st editio. New York: Roudledge. doi:https://doi.org/10.4324/9781315179162.
Sen, Krishna; Hill, David T. 2000. Media, Culture and Politics in Indonesia. Oxford: Oxford University Press.
Sreberny-Mohammadi, Annabelle. 1997. The Global and the Local in International Communications. ed. Ali Mohammadi. SAGE Publications.
Storey, J. 2018. Cultural Theory and Popular Culture: An Introduction (8th Ed.). London: Routledge. doi:10.4324/9781315226866.
Storey, John. 2006. Cultural Theory and Popular Culture: An Introduction. 4th ed. Pearson Education.
Straubhaar, Joseph D. 1991. “Beyond Media Imperialism: Asymetrical Interdependence and Cultural Proximity.” 8(1).
Straubhaar, Joseph D. 2007. World Television: From Global to Local. Thousand Oaks, CA: Sage Publications.
Tomlinson, John. 1999. Globalization and Culture. University of Chicago Press.
Tomlinson, John. Globalization and Culture.
Wolcott, Harry F. 1994. Transforming Qualitative Data: Description, Analysis, and Interpretation. Thousand Oaks, CA: Sage Publications.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Maneza Kusuma Ayu, Nila Sarifatul Khasanah, Nazela Alida Putri, Citra Kustiana, Eko Purwanto

This work is licensed under a Creative Commons Attribution 4.0 International License.