Strategi Komunikasi Lintas Budaya

Nazwalia Fairuz Mumtaz; Tantry Widiyanarti; Erida Eka Pratiwi; Dhelza Deswita; Eko Purwanto; Ade Rahmah

doi:10.47134/diksima.v1i4.98

Authors

Nazwalia Fairuz Mumtaz Universitas Muhammadiyah Tangerang
Tantry Widiyanarti Universitas Muhammadiyah Tangerang
Erida Eka Pratiwi Universitas Muhammadiyah Tangerang
Dhelza Deswita Universitas Muhammadiyah Tangerang
Eko Purwanto Universitas Muhammadiyah Tangerang
Ade Rahmah Universitas Muhammadiyah Tangerang

DOI:

https://doi.org/10.47134/diksima.v1i4.98

Keywords:

Antarbudaya, Komunikasi, Interaksi

Abstract

Strategi komunikasi antarbudaya menjadi semakin penting dalam konteks globalisasi yang semakin meningkat. Dalam interaksi antarbudaya, terdapat risiko kesalahpahaman yang dapat menghambat komunikasi efektif. Ulasan ini membahas pentingnya strategi komunikasi antarbudaya untuk mengatasi perbedaan nilai, norma, dan praktik budaya yang ada. Komunikasi antarbudaya melibatkan pertukaran informasi antara individu atau kelompok dari latar belakang budaya berbeda, di mana bahasa, simbol, dan konteks sosial memainkan peran penting. Strategi komunikasi yang efektif harus dirancang untuk mengatasi hambatan-hambatan ini dan menciptakan pemahaman yang lebih baik. Artikel ini juga menyoroti dua aspek utama strategi komunikasi: pendekatan makro dan mikro. Pendekatan makro melibatkan penggunaan media massa untuk menjangkau khalayak yang lebih luas, sedangkan pendekatan mikro lebih fokus pada interaksi langsung antar individu. Dengan memahami dan menerapkan strategi komunikasi antarbudaya yang tepat, organisasi dapat meningkatkan hubungan antarbudaya dan mencapai tujuan komunikasi yang diinginkan.

References

Aririguzoh, S. (2022a). Communication competencies, culture and SDGs: effective processes to cross-cultural communication. Humanities and Social Sciences Communications, 9(1), 96. https://doi.org/10.1057/s41599-022-01109-4

Aririguzoh, S. (2022b). Communication competencies, culture and SDGs: effective processes to cross-cultural communication. Humanities and Social Sciences Communications, 9(1). https://doi.org/10.1057/s41599-022-01109-4 DOI: https://doi.org/10.1057/s41599-022-01109-4

Arumita, P. (2023a). Analysis of Cross-Cultural Communication Using the DEMATEL Method. Contemporaneity of Language and Literature in the Robotized Millennium, 5(1), 16–27. https://doi.org/10.46632/cllrm/5/1/3

Arumita, P. (2023b). Analysis of Cross-Cultural Communication Using the DEMATEL Method. Contemporaneity of Language and Literature in the Robotized Millennium, 5(1), 16–27. https://doi.org/10.46632/cllrm/5/1/3 DOI: https://doi.org/10.46632/cllrm/5/1/3

Belousova, I., & Bairamova, S. (2020). Linguistic and cognitive analysis of inter-cultural business discourse from the perspective of “dialogue of cultures” in the formation of inter-cultural communicative competence. International Journal of Emerging Technologies in Learning, 15(9), 173–189. https://doi.org/10.3991/ijet.v15i09.12539 DOI: https://doi.org/10.3991/ijet.v15i09.12539

Widiyanarti, T., Sarwoprasodjo, S., Sihabudin, A., & Kinseng, R. A. The Role of Cultural Brokers in Digitizing Manuscripts (Speaking Analysis in Intercultural Communication).

Dubinko, S. A., Klimova, I. I., Dubinka-Hushcha, L. A., & Klimova, G. V. (2021). Intercultural communication and success in business. SHS Web of Conferences, 125, 01002. https://doi.org/10.1051/shsconf/202112501002 DOI: https://doi.org/10.1051/shsconf/202112501002

Jerath, K. S. (2021). Introduction to Cross Cultural Communication. In Science, Technology and Modernity (pp. 147–159). Springer International Publishing. https://doi.org/10.1007/978-3-030-80465-7_9 DOI: https://doi.org/10.1007/978-3-030-80465-7_9

Khosh, N. K., Khalil, A. A. A., Hani, H., & Alhaded, S. (2020). CULTURAL VALUES AND NORMS OF COMMUNICATION: A VIEW FROM THE MIDDLE EAST. DOI: https://doi.org/10.47696/adved.202096

KOVALOVA, I., MARTYNENKO, N., & TSAROVA, L. (2023). USE OF ACTIVE AND INTERACTIVE METHODS IN FOREIGN LANGUAGE TEACHING IN NON-LINGUISTIC HIGHER EDUCATIONAL ESTABLISHMENTS. Scientific Bulletin of Flight Academy. Section: Pedagogical Sciences, 13, 212–217. https://doi.org/10.33251/2522-1477-2023-13-212-217 DOI: https://doi.org/10.33251/2522-1477-2023-13-212-217

Li, L. (2024). The Interpretation in Cross-Cultural Communication Challenges and Strategies.

Liu, T.-L., Merrill, S. C., O’Keefe, A., Clark, E. M., Langle-Chimal, O. D., Trinity, L., Shrum, T. R., Koliba, C., Zia, A., Sellnow, T. L., Sellnow, D. D., & Smith, J. M. (2022). Effects of message delivery on cross-cultural biosecurity compliance: Insights from experimental simulations. Frontiers in Veterinary Science, 9. https://doi.org/10.3389/fvets.2022.984945 DOI: https://doi.org/10.3389/fvets.2022.984945

Mary Omoboye, & Nkechi Emmanuella Eneh. (2024). CROSS-CULTURAL COMMUNICATION IN ENGLISH-LANGUAGE FAMILY THERAPY: CONCEPTUAL CHALLENGES AND OPPORTUNITIES. International Journal of Applied Research in Social Sciences, 6(3), 316–325. https://doi.org/10.51594/ijarss.v6i3.889 DOI: https://doi.org/10.51594/ijarss.v6i3.889

Mayuni, A. A. I., Kertiasih, N. N., & Subur, M. (2024). Cross-Cultural Communication Strategy in the Development of Pakudui Ecotourism Village, Tegallalang, Gianyar – Bali. International Journal of Social Science and Human Research, 07(01). https://doi.org/10.47191/ijsshr/v7-i01-63 DOI: https://doi.org/10.47191/ijsshr/v7-i01-63

Meyerhoff, M., & Mendoza-Denton, N. (2022). Aesthetics in Styles and Variation: A Fresh Flavor. Annual Review of Anthropology, 51(1), 103–120. https://doi.org/10.1146/annurev-anthro-101819-110056 DOI: https://doi.org/10.1146/annurev-anthro-101819-110056

Podrug, N., Aleksić, A., & Gašpar, M. (2023). The significance of cross-cultural barriers in organizational communication. Zbornik Veleučilišta u Rijeci, 11(1), 235–246. https://doi.org/10.31784/zvr.11.1.13 DOI: https://doi.org/10.31784/zvr.11.1.13

Widiyanarti, T., Sarwoprasodjo, S., Sihabudin, A., & Kinseng, R. A. (2021). Intercultural Communication in Manuscript Digitization (Study in the Village of Legok Indramayu). Nyimak: Journal of Communication, 5(1), 59-78. DOI: https://doi.org/10.31000/nyimak.v5i1.3122

POP, A.-M., & SIM, M.-A. (2022). CROSS-CULTURAL COMMUNICATION IN MULTINATIONAL COMPANIES. The Annals of the University of Oradea. Economic Sciences, 31(31(1)), 324–332. https://doi.org/10.47535/1991AUOES31(1)031 DOI: https://doi.org/10.47535/1991AUOES31(1)031

Sneha, Ms., & Chugh, Dr. P. (2024). CROSS-CULTURAL COMMUNICATION. In Research Trends in Language, Literature & Linguistics Volume 3 Book 2 (pp. 78–86). Iterative International Publisher, Selfypage Developers Pvt Ltd. https://doi.org/10.58532/V3BBLT2P1CH11 DOI: https://doi.org/10.58532/V3BBLT2P1CH11

Tian Guang. (2012). Key issues in cross-cultural business communication: Anthropological approaches to international business. AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 6(22). https://doi.org/10.5897/AJBM11.2673 DOI: https://doi.org/10.5897/AJBM11.2673

Toyesha Thakur. (2024). CROSS-CULTURAL COMMUNICATION. DOI: https://doi.org/10.58532/V3BKSO9P1CH1

Wang, A. Y., & Chang, W.-J. (2011). Developing Intercultural Awareness and Language Speaking Proficiency for Foreign Language Learners through Cross–Cultural Voicemail Exchange. International Journal of Computer-Assisted Language Learning and Teaching, 1(4), 17–32. https://doi.org/10.4018/ijcallt.2011100102 DOI: https://doi.org/10.4018/ijcallt.2011100102

Zhukova, T. A., Sorokina, E. V., Dronova, S. Yu., Sukhorukova, D. V., & Khalevina, S. N. (2024). Ethnic stereotypes: eliminating prejudice in intercultural communication. Revista Amazonia Investiga, 13(77), 257–269. https://doi.org/10.34069/ai/2024.77.05.19 DOI: https://doi.org/10.34069/AI/2024.77.05.19